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Search Engine Optimization (SEO) is a strategic practice aimed at enhancing the visibility and ranking of a website or web page in search engine results pages (SERPs). The primary goal of SEO is to attract organic (non-paid) traffic from search engines like Google, Bing, and Yahoo.
Overall, SEO is an ongoing process that requires continuous monitoring, adaptation to algorithm changes, and refinement of strategies to maintain or improve search engine rankings and drive organic traffic to your website.